Meet Heather Rose

I help organizations decide what HR support they need and then help put it in place.

Heather Rose, Fractional CHRO and executive HR advisor
Fractional CHRO
Executive HR leadership without the full-time hire
B.S. International Business & Marketing
Florida Atlantic University
20+ Years in HR Leadership
Cannabis · Healthcare · Nonprofit · Professional Services
HR, People Management & AI
Strategy, operations, and responsible process improvement

Why I consult

I keep seeing the same pattern. Capable leaders are working hard to solve people problems, but growth has moved faster than the systems around them.

Sometimes the pieces are there but were built in the wrong order. A company introduces performance reviews before managers have clear expectations. It invests in recruiting while people are leaving because onboarding and management are inconsistent.

Two organizations can have the same number of employees, operate in the same industry, and still need very different solutions. I start by learning how the business actually works. Then I help leadership decide what needs attention now, what can wait, and what the organization can realistically support.

How I work

Good HR builds a productive partnership between the business and its people. Employees, managers, and leaders all have responsibilities. My job is to bring clarity, consistency, and practical judgment to the decisions that affect them.

I do not arrive with a standard package. I listen, assess, recommend, and stay involved long enough to help make the work real.

How I got here

I have led HR inside founder-led companies, nonprofits, healthcare and human-services organizations, and one of the nation's largest cannabis operators. At the largest, I led HR strategy as the organization grew to approximately 7,200 employees across multiple states. I have also worked in highly regulated and union environments where compliance, labor agreements, and sound employee relations practices all mattered.

I am also comfortable working with AI as a practical business tool. I use it to improve HR workflows, documentation, policy development, and planning while keeping confidentiality, context, and human judgment at the center of people decisions.

How I work with clients

I tell you what can wait

Not every organization needs every HR solution right now. I'll be direct when something isn't worth your time or budget at your current stage.

I advise and help execute

I work directly with leadership, then stay involved to help turn decisions into systems people can actually use.

I understand regulated environments

My experience includes multi-state compliance, labor agreements, union settings, and complex employee relations matters.

I learn how the business works

I ask how decisions are made, where work gets stuck, and what the organization can realistically support before recommending a solution.

I use AI with judgment

I can help improve HR work with AI while protecting confidentiality and keeping people accountable for the decisions technology supports.

I'm direct

I'll tell you when I think a decision will create a bigger problem. Good advisory relationships require honest feedback, not just validation.

What this work has produced

$55K/month in recurring savings

Payroll costs reduced through workflow redesign and operational restructuring at a multi-unit professional services firm, without reducing headcount.

25% faster time-to-hire

Recruiting process redesign at Trulieve that reduced time from open req to offer across a multi-state operation with thousands of annual hires.

17% reduction in turnover

Retention improvement driven by onboarding, manager development, and consistent performance processes across a large, multi-state workforce.

50% fewer union grievances

Grievance reduction at Springfield Partners through policy modernization, manager training, and more consistent application of labor agreement terms.

Multi-state HR from the ground up

Built the HR infrastructure to support Trulieve's entry into the Massachusetts market, including compliance, hiring, onboarding, and employee relations in a new regulatory environment.

20% improvement in audit scores

Compliance and audit performance improvement at Springfield Partners through systems modernization and policy redesign across HR, payroll, and benefits.

Where this experience comes from

Fractional CHRO & HR Consultant

Independent Practice · 2012–Present

Serving as a fractional HR executive and trusted advisor to growing organizations across cannabis, healthcare, nonprofit, and professional services. Building HR infrastructure from the ground up, modernizing people operations, and helping leadership teams make smart decisions about where to invest in HR.

Executive HR Leadership

Trulieve, Inc. · 2019–2025

Led HR strategy and operations as one of the nation's largest cannabis operators grew to approximately 7,200 employees across multiple states. Directed a $12M HR budget. Built HR infrastructure to support Massachusetts market entry. Reduced time-to-hire by 25% and turnover by 17%. Provided executive HR leadership through multiple periods of organizational change.

Director of Human Resources

Cutchins Programs for Children & Families · 2017–2019

Led all HR functions for 175 union and non-union employees in a residential, outpatient, and special education services environment. Negotiated union contracts and managed complex employee relations matters.

Director of Human Resources

Springfield Partners for Community Action · 2009–2017

Created the organization's HR department and built the policies, systems, and practices needed to support its workforce. Reduced union grievances by 50%. Increased HR audit scores by 20% and overall compliance outcomes by 11%.

Progressive HR & Operations Leadership

Zimmerman & Partners / Beacon Industries Worldwide · 2000–2008

Progressed through increasingly responsible roles at Zimmerman, including Associate Director of HR, and later transferred to subsidiary Beacon Industries as Director of HR & Internal Operations. Managed Beacon's HR function while aligning its practices with Zimmerman and Omnicom requirements. Reduced payroll expenses by $55K/month and supply costs by 24% through workflow redesign. Maintained full Sarbanes-Oxley compliance.

Co-founder & Chair, Personnel Committee

Town of Conway, MA

Established and led the personnel function for a municipal government. Navigated union negotiations, SOC requirements, and state organization standards.

Professional Certifications Earned

SPHR (HRCI), 2022–2025 · PHR (HRCI), 2008–2022 · SHRM-CP, 2015–2021 · Nationally Certified ROMA Implementer, 2017–2020

HR Technology

Workday · SuccessFactors · Paylocity · Paychex · Gusto · Isolved · ADP · Breezy HR · LinkedIn Recruiter · Microsoft 365 · Google Workspace

Education

B.S. International Business & Marketing, Florida Atlantic University

Not every engagement looks the same.

Some clients need a one-time assessment. Others benefit from ongoing fractional support. Let's figure out what makes sense for your organization.

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